serviette / eau de parfum - byronic hero
A scent for those who wear their darkness like a velvet cloak, proud and unrepentant. An alliance of rose, clove, and saffron intertwine with the resinous clarity of fir balsam sourced from the Abies balsamea tree in northeastern Canada. The heart descends into decadence—oud and patchouli create a portrait of magnificent decay, marked by a trace of diesel exhaust. This is modern rebellion. Olfactory Notes: Top: Clove, Saffron Middle: Rose, Fir Balsam Base: Oud, Patchouli, Diesel Exhaust Ingredients: Alcohol Denat., Fragrance (parfum), Benzyl Benzoate, Benzyl Alcohol, Geraniol, Eugenol, Citronellol, Farnesol, Linalool, Limonene, Citral Available in 50mL Made in New York ABOUT THE ARTIST: Founded in 2024 in New York City, Serviette began with a simple truth: their relationship with "good taste" is both deeply personal and inherently social—a dance between individual identity and cultural currency. Canadian perfumer Trey Taylor graduated from Central Saint Martins and is now a New York City-based cultural zealot, having made a career telling stories for blue-chip brands and cataloging the next generation of actors and musicians as a former editor at The Face , Interview , Fantastic Man , and Dazed . As both the perfumer and founder of Serviette, he is primarily self-taught, but has studied under an independent perfumer. The name “Serviette” was originally labeled as “non-U” by an academic linguist, indicating its association with the upwardly mobile middle class, while “napkin” was considered “U,” linked to the upper class. In the distinction between "napkin" and "serviette" lies a world of social coding—a metaphor for the invisible rules of taste and status, chosen with both reverence and irony.
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